Our Senior Team

 
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Rick Heffner, President & Creative Director

Fresh from design school, Rick got his start at one of D.C.’s premier design firms, Supon Design Group. He then moved on to be one of the initial members of the design team for Discovery Communications as Senior Design Manager. In that role he was responsible for designing and art directing collateral for Discovery Channel, TLC, and Animal Planet. Thirsting for an opportunity to apply his skills to a wider array of clients, in 1996 he founded Fuszion. The studio would soon be a national player, expanding into the museums, arts, associations, and institutional markets.

Rick earned a BFA from Shepherd University and an MA from the University of Baltimore. He has served on the board of directors for the Art Directors Club of Metropolitan Washington and holds membership in the Broadcast Designers Association, AIGA, and the University & College Designers Association. Fuszion’s work has earned praise all around the world from the Broadcast Designers Association, Art Directors Club of Thailand, Print, AIGA, HOW, Graphis, the ADDYs, Novum, ADCMW, CTAM, HOW Design Books, Rockport Publishers, DESI, American Corporate Identity, The Big Book of Logos, Entertainment Graphics and many others.

 
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Marti Davila, Senior Art Director

Prior to joining Fuszion, Marti had over 15 years’ creative experience working with clients primarily in the museum and non-profit sectors. She has a particular passion and talent for publication design, from initial concepting to full layout. Marti finds internal brainstorming and critique sessions invaluable to her creative processes. She also works well with both clients and vendors. Some of her favorite clients have been the National Arts and Humanities Youth Program Awards, Smithsonian Institution Traveling Exhibition Service, Smithsonian National Museum of American History, and Ocean Conservancy.

Marti holds a BFA from the Corcoran School of Art and has won numerous creative awards, including AIGA 50 and Hermes Creative, for which she earned three Gold awards. She’s a native of the Philippines from which she emigrated to the U.S. as a high school student in 1991.

 
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Sue Smith, CFO

With 20 years’ experience, Sue manages Fuszion’s finances and human resources. She handles accounts payable and receivable as well as personnel management. Previously she worked for organizations as diverse as the U.S. Army, Fortune 500s, and other small businesses. Sue was officially commended for exceptional performance by the Army for her significant accomplishments and commitment to detail. Her human resource duties range from day-to-day operations to tackling the firm’s ever-evolving employee benefit compensation package.

She holds a Bachelor’s of Business Administration, an Associate of Applied Science with a Concentration in Accounting, and a Certified Bookkeeper’s Certificate. She is also certified by the AIPB in Bookkeeping, Inventory, Depreciation, Payroll, Internal Controls and Fraud Prevention. Married and the mother of two, Sue is currently prepping for the CPA exam.

 
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Jeff Goelz, Director, Business Development

Equal parts left- and right-brained, Jeff utilizes his business savvy and creative flair to help meet clients’ marketing objectives as he builds Fuszion’s new business portfolio. He began working with Fuszion in 2006 and has nurtured partnerships with long-term clients with which the firm has worked ever since.

Jeff holds a BA in Marketing with a minor in Mass Communications from Southern Illinois University in Edwardsville. A midwesterner, Jeff started his career selling steel. He would then evolve his focus to the marketing of creative services instead. Before working with Fuszion, Jeff helped grow an award-winning branding firm from four to 15 employees and raise revenues by 400%. He is a Certified Agency Financial Manager and has been involved in a variety of professional organizations such as Toastmasters International, AIGA, American Marketing Association, and Public Relations Society of America. Women In Cable Telecommunications awarded Jeff its Volunteer of the Year award in 2015; and  in 2017 he served as Director of Georgia Programming for the organization’s southeast chapter.

 


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